The Indian Premier League (IPL) has redefined the relationship between sports, entertainment, and digital engagement in India. What began as a cricket tournament has evolved into a nationwide spectacle that influences media consumption, advertising strategies, and online behavior. Alongside this transformation, IPL cricket betting in India has beco

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The Indian Premier League (IPL) stands at the center of India’s modern sports culture. With its high-profile players, celebrity owners, and massive broadcast reach, the tournament shapes how cricket is viewed, discussed, and consumed. Alongside this influence, IPL cricket betting in India has become increasingly visible, not only through betting

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